More Food Trucks to Choose from in San Diego

As reported by SignOnSanDiego.com, link to full article follows;

The Devilicious food truck, which debuted early this year, has grown so popular that its owner, Dyann Manning, started a second one.

She describes her fare as comfort food with a twist. By K.C. Alfred

On any given day, hungry San Diegans craving a quick, appetizing lunch that doesn’t involve a trip to the cafeteria or the nearest fast-food outlet can sign on to their Twitter and Facebook accounts and within seconds find a nearby food truck peddling upscale comfort food, ethnic cuisine, barbecue and even dessert.

Running the gamut from gourmet burgers and lobster grilled cheese to pierogi and New York-style pizzas, food trucks are serving up a new brand of on-the-go fare that is enriching some entrepreneurs while challenging the staying power of other wannabe restaurateurs.

Although still a nascent movement in San Diego County, mobile food operations have mushroomed from just a couple of trucks a little more than a year ago to about 40, with more on the way. Their presence is largely confined to the city of San Diego, focusing on locations with a heavy concentration of businesses to take advantage of the lunch trade.

Food trucks are hardly a new phenomenon in the culinary landscape, having been around for decades as the so-called “roach coaches” and taco trucks that roamed construction sites and other blue-collar workplaces. Their latest incarnation, which first blossomed in foodie havens like New York City, San Francisco and Los Angeles, is now cropping up in cities across America as food-savvy consumers search for more convenient and innovative dining options.

The National Restaurant Association, which has identified food trucks as one of the hottest trends in the restaurant industry, recently found that an increasing number of consumers are much more likely to purchase a meal at a mobile eatery than they were just a year ago.

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