Sky’s the Limit for Street Food Businesses

As reported by Portland Business Journal, link to full article follows;

The sky’s the limit for the food truck (or if you prefer, food cart) industry.

Technomic Inc., a Chicago-based restaurant industry research firm, says the mobile food industry is in its infancy and is far from reaching its apex.

The vast majority of consumers who are familiar with food trucks believe they have staying power and are not a passing fad, according to Technomic’s Food Trucks Innovation Report, released Monday. The survey found 91 percent of consumers have a favorable view of the staying power of mobile food vendors. Only 7 percent of consumers who frequent food trucks say they’ll visit less in the coming year.

“The key for long-term success is getting the non-user to come on board,” said Kevin Higar, Technomic director. “One in five individuals is not aware of or has not seen a food truck, and one-third of individuals who are aware of them still haven’t purchased from one.”

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